Social Media

In an in-depth study on the engagement dynamics of hotel Twitter accounts, researchers Inmaculada Rabadán-Martín, Lucía Barcos-Redín, Jorge Pereira-Delgado, Francisco Aguado-Correa, and Nuria Padilla-Garrido looked at how different types of content influence user interactions. The study, published in the journal Tourism Management, focuses on business-generated content (FGC) from 44,448 tweets from 62 hotel brands, […]

Types of Digital Marketing: The Marketer’s Toolkit for 2024  Simplilearn

In the earliest days of influencer marketing, firms had to either entrust their influencer marketing to agencies or do all the hard work themselves. This included finding influencers, approaching them, encouraging them to work with you, and managing the resulting campaigns.  For many businesses, the agency path was too expensive and the organic process too complicated. So enterprising

Businesses of all sizes are discovering quickly that they can (and should) integrate text message marketing into their overall marketing strategy. According to Pew Research, 97 percent of Americans own a cell phone, with 85 percent owning a smartphone specifically. Most of these people prefer texting over talking, making short message service (SMS) a compelling

What Is a Marketing Strategy? A marketing strategy refers to a business’s overall plan to convince customers to buy its products or services. A marketing strategy determines how to reach prospective consumers and turn them into customers. It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough

In an in-depth study on the engagement dynamics of hotel Twitter accounts, researchers Inmaculada Rabadán-Martín, Lucía Barcos-Redín, Jorge Pereira-Delgado, Francisco Aguado-Correa, and Nuria Padilla-Garrido looked at how different types of content influence user interactions. The study, published in the journal Tourism Management, focuses on business-generated content (FGC) from 44,448 tweets from 62 hotel brands, using