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Top 10 Social Media Apps and Sites in 2024

When creating a social media marketing strategyIt’s important to find all the best social media apps for your business to have a presence. But with so many options, it can be easy to overlook a platform that could actually be a great converter for your brand.

That’s why we’ve compiled a list of the 10 best social media apps and sites in 2022. Learn more about each site’s user base, its key benefits, and why it might be a perfect fit for your brand.

Why should you use social media apps for your business?

Social media apps are the perfect way to reach your audience where they already are. 58.4% of the world’s population are active users of social media, spending an average of 2 hours and 27 minutes of access to social networks each day.

Social media marketing has three major benefits your brand doesn’t want to miss:

Identify and understand your audience

Social media apps give you incredible insight into your target audienceBeing able to see what types of posts your audience likes and shares helps you deliver better quality content. It also gives you insight into what types of products or services your target audience might benefit from.

Having an active presence on social media apps helps you accurately identify Which demographics are most interested? in your business by analyzing your followers and those who interact with you online. With this analysis, you can get a much better understanding of who your audience is.

Analyzing your brand’s sentiments on social media

Sentiment Analysis on Social Media This is the process of gathering information about your customers’ perception of your product, service or brand. This is one more reason why it can be so useful to monitor your audience on your selected social media sites.

Through social listeningYou can easily pay attention to what people are saying about your brand, products/services, and industry. This helps you assess whether you need to review your brand reputation or adjust your marketing message to better serve your target audience.

Using Social Media Apps as a Customer Service Line

Social media is also a great channel to provide customer serviceIn fact, some brands create social media accounts specifically for customer service, as we can see with this example from Spotify:

Screenshot of Spotify customer service Twitter account

Add customer service to your overall social media strategy so that even if you don’t create a separate support account, you still have a process in place to handle support requests.

The 10 Most Popular Social Media Apps

There are so many social media apps out there, and it seems like there are more and more every year, that it’s easy to overlook a platform that could actually be a huge success for your brand. Whether you want to make sure you’re on all the best social media apps or you’re looking to branch out to new platforms, we’ve put together a list of the 10 best social media apps in 2022.

1. Facebook

2.93 billion monthly active users

  • The largest social media platform of all
  • A Facebook Business Page which acts as a second website and online store
  • Comprehensive advertising to help you reach more of your audience

Facebook is one of the oldest social media apps, created in 2004 before becoming globally popular around 2007. Naturally, it has evolved over the years, offering many different features and making it easier for businesses to reach their audience. With nearly 3 billion monthly active users, Facebook is a great platform for almost any business to establish itself on.

2. Instagram

2 billion monthly active users

  • Visual content platform to share stylized photos, videos and more
  • Instagram Reelsshort videos that are very popular with viewers
  • Filters, stickers, audio clips and other resources to create visual content

Instagram, owned by Facebook’s parent company Meta, is a visual social media platform that revolves around photo and video content. It also includes Stories and Reels, giving users many ways to reach their audience. As a visual platform, Instagram is perfect for brands that have a visual product to photograph and showcase.

3. Twitter

229 million daily monetizable active users

  • Platform where many people get informed and discover trending topics
  • Ideal for conversations and text content
  • Twitter threads allow brands to engage with users with more than 280 characters

Twitter Twitter was founded in 2006 and has stuck very close to its original concept: a place for short statuses. While it has increased its character limit from 140 to 280 per tweet and added features like retweets, quote tweets, threads, and more, its chronological feed is what its users love. Twitter is great for news publications, B2B businesses, tech companies, and more.

4. TikTok

1 billion monthly active users

  • Short, scrollable, easily digestible video content
  • Easy to navigate search function that Generation Z uses frequently
  • Audio clips, captions and stickers to help you create engaging videos

TikTok was the originator of the popular Instagram Reels feature, which paved the way for short-form video content. All sorts of brands can benefit from this app; you just have to get creative with your content.

5. Pinterest

433 million monthly active users

  • Visual search engine ideal for online shopping and finding new products
  • Buyable Pins that make online shopping even easier
  • Pinterest SEO helps your pins appear in searches

Pinterest is another visual social media platform that is perfect for e-commerce platforms. However, brands can also create infographics and blog graphics to promote their website content and increase web traffic. Simply create one or two branded graphics that you can reuse for every blog post you share on Pinterest.

6. LinkedIn

830 million members

  • Professional B2B networking, job search and recruitment platform
  • Platform for long-form articles that you can share with your audience
  • Post polls to start conversations with your connections

LinkedIn is great for personal branding and business-to-business marketing. Professionals create profiles alongside companies, making it a great way for members of the management team and the brand itself to reach potential customers.

7. Snapchat

332 daily active users

  • Integrated information to check your overall reach
  • Disappearing stories that let you show behind-the-scenes photos and videos with your customers
  • Stickers, filters and drawing tools to create engaging visual content

Snapchat is the original ephemeral story app that Instagram and Facebook Stories emulated on their own platforms. It has evolved to include Stories from top brands and publications as well as Spotlights, its own version of short-form videos similar to TikTok and Instagram Reels.

8. YouTube

2 billion monthly active users

  • Video sharing platform for long-form video content
  • Second most popular search engine with its own form of YouTube SEO
  • Ideal video library for sharing educational and product-focused content

YouTube, owned by Google, is the most popular video hosting platform on the market. It’s ideal for any brand looking to share long-form educational content with its audience. Create playlists for each series to organize them on your YouTube channel.

9. Reddit

1.5 billion monthly visitors

  • Forum with endless rooms called “subreddits” focused on various topics
  • Have industry-specific discussions in niche-specific subreddits
  • Use your blog content and educational videos to enrich your forum responses

Reddit is a popular online forum with subreddits on almost any topic you can think of: finance, marketing, technology, and more. Browse subreddits related to your industry to see if you can find questions that your company has expertise in. Create a brand account for your answers. Brands can also sponsor topics to gain even more awareness on the platform.

10. Clubhouse

10 million weekly active users

  • Host an audio discussion on a topic related to your industry
  • Join like-minded audio discussions to contribute

Clubhouse was launched amid the COVID-19 pandemic as a way for professionals to continue networking while in quarantine. Users can create an audio room for others to join and listen in to learn more about something, as well as ask permission to join as a speaker and provide their own perspective. Clubhouse is a unique social media app and a first of its kindbut it also presents its own challenges. If an audio chat app sounds like something that appeals to your brand and industry, it may be worth looking into.

Find the best social media apps for your brand

Grow your brand presence on the best social media apps for you. Find your target audience, create content tailored to each platform, and start building an audience. Learn more about how to grow your social media presence.

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