Affiliate MKT

The Paradox of Lessons

The people most likely to sign up for coaching or further training are those who are already good at what they do.

“I suck at this” can lead to “and I don’t want to be reminded of it.” Or maybe “I don’t want to waste their time,” or “I’ll never get better.”

When there is room for improvement, accepting mediocrity is not a useful strategy.

I would prefer to have a surgeon who regularly attends training courses, wouldn’t you?

Read a book, find a coach, organize a group. If you really want to improve, you will improve.

Learning creates more skills, but first it amplifies our feelings of incompetence.

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