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Social Media – Statistics and Facts

The popularity and reach of social media is increasing as the world’s digital population grows. Online platforms, which provide users with access to a wide range of information, are a part of everyday life and are constantly changing the way people interact with each other on a global scale. In their early years, social media sites were primarily seen as online communities for younger populations. However, people of all ages regularly use these platforms for business, socializing, dating, politics, and everyday communication.

What are people doing on social media?

In 2022, nearly half of social media users said they use it for staying in touch with family and friends. Other popular reasons for using social media include filling free time, seeking inspiration, and reading news articles. Social media is a popular information source In many countries, more than 70% of adults in Nigeria, Thailand, Malaysia and South Africa reported using social media to access information. The amount of time people spend on social media has steadily increased over the past decade. In 2023, people spent an average of 151 minutes on social media. minutes per day on social networks.

Is Facebook still the most popular social media platform?

Just before the end of 2021, Facebook Ltd changed its name to Meta Platforms Inc, moving toward a new business direction known as the metaverse. Facebook, Instagram, Messenger, and WhatsApp make up what Meta calls its family of apps. In total, the company generated more than US$116 billion in income in 2022. Facebook has long been the most successful of all social networks, in terms of the number of users. In the first quarter of 2023, Facebook had nearly three billion monthly active users and has been on an upward trajectory in terms of global users for over a decade.

What are Instagram users waiting for?

Meta’s image-based Instagram is often associated with creating aesthetic images, influencers, and a glimpse into celebrity lifestyles. However, users of the platform now expect more diverse content. As of early 2023, over 50% of Instagram users said they liked to see funny posts on instagramwhile 46% said creative content was their favorite type of content. As of December 2021, Instagram has reached a major milestonegarnering around two billion monthly active users, and while audience growth has undoubtedly increased for the platform, it still falls short of its predecessor Facebook.

Who uses TikTok?

TikTok, launched in 2017, has established itself as a major player in mainstream social media. By early 2023, TikTok had over 1 billion users monthly active usersWith its emphasis on recording dances and lip-syncing videos, TikTok is appealing to younger users. the most popular Women aged 18 to 24 make up a fifth of all users. Male users in the same age range make up the app’s second largest demographic.

Since March 2023, Italian comedian, web video producer and influencer Khabane “Khaby” Lame has been the most followed content creator on TikTok, with over 155 million followers on the platform. Dancer Charli D’Amelio comes in second with 150 million followers.

Social Media as a Marketing Tool

The United States is the world’s largest market for social media advertising, with a total of expenses of US$72.3 billion in 2023, followed by China and the United Kingdom, with US$71 billion and US$9 billion respectively. As of January 2023, Facebook was the most used platform among marketerswith 89% of global marketers reporting that they use Facebook. Instagram and LinkedIn follow, while a quarter of marketers use TikTok for advertising. Additionally, 86% of industry professionals said that increased exposure was the main benefit of using social media as a marketing tool, while 76% said increased traffic was the biggest benefit.

Social Media Subscriptions

Social media usage is still mostly free, but tech companies are pushing users to become paying subscribers to reduce their reliance on ad revenue. For a cost of between $11.99 and $14.99, Meta Verified Subscribers receive a blue verification badge, additional account protection, and direct account support, to name a few. Twitter Blue subscribers also receive a verification mark, as well as the ability to edit tweets and use NFTs as profile pictures. As of April 2023, there are approximately 640,000 Blue Twitter SubscribersSnapchat and Reddit also offer premium versions of their social platforms, but at a much lower cost than Meta and Twitter.

This text provides general information. Statista assumes no liability for the completeness or accuracy of the information provided. Due to varying update cycles, statistics may present more recent data than those referenced in the text.

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