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Social Media Monitoring Tools and Social Listening Software

Social listening is the practice of tracking brand mentions, reviews, and relevant conversations online. With the right social listening tools, you can listen to people talking about your brand or product on social media, blogs, forums, review websites, videos, and more.

You can use your research results to measure your brand popularity, audience perception, and customer expectations. You can then use this information to refine your marketing strategy.

For an in-depth definition of social listening and to find the best social media monitoring tool for your business, Visit the Hootsuite blog.

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