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July 11, 2024

Information on social media strategies for the hotel industry

In an in-depth study on the engagement dynamics of hotel Twitter accounts, researchers Inmaculada Rabadán-Martín, Lucía Barcos-Redín, Jorge Pereira-Delgado, Francisco Aguado-Correa, and Nuria Padilla-Garrido looked at how different types of content influence user interactions. The study, published in the journal Tourism Management, focuses on business-generated content (FGC) from 44,448 tweets from 62 hotel brands, using

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